Dun & Bradstreet, the world’s leading provider of business information, has partnered with Trusted Partners to achieve the goal of improving online trust through the D&B D-U-N-S® Registered™ program. D&B D-U-N-S® Registered™ is a global initiative and has been rolled out in D&B regions across the globe.

In the D&B D-U-N-S® Registered™ program, businesses wishing to display the D&B D-U-N-S® Registered™ Smart Seal provide certain business information to D&B, who then process and verify the information. After processing is complete, the businesses are provided with a line of code (that is identical to all users), for them to install on their website. Once installed, the D-U-N-S Registered Seal will appear on the businesses’ websites, and clicking on it will display their verified profiles.

Qualified and Verified businesses that place the D&B D-U-N-S® Registered™ Smart Seal on their site:

• Gain instant credibility.
  Linked to the dynamic D&B profile, the D&B D-U-N-S Registered Smart Seal lets customers, creditors and suppliers know that the business displaying the Seal is credible. D&B continuously validates important elements of the company’s profile.



• Give visitors confidence in the business behind the website.
  Studies have shown that displaying reputable seals on a website can dramatically increase an online visitor’s confidence in the business behind the site and therefore make them more likely to purchase or do business with the business.



• DUNS Registered Customers Can Customize their D&B profile.
  When a business becomes D&B D-U-N-S Registered, it will have the opportunity to complete and customize its D&B profile, which is frequently used by customers, creditors and suppliers to evaluate the company before they decide to do business with them.



• Linking businesses to a name trusted by millions worldwide for over 160 years.
  D&B is the world’s largest source of commercial insight with over 140 million companies listed. Linking a business to D&B is an affordable and smart marketing strategy.

Each day more businesses are seeing significant positive growth as a result of having the D-U-N-S® Registered™ Smart Seal on their website.